Author: glitch_admin
Dog Days
Aliens Eat Chinese
WE MARGIELA
We Margiela tells the untold story of enigmatic and singular fashion house Maison Martin Margiela. For the first time, co-founder Jenny Meirens and the the members of the creative team that stood at the heart of the house talk extensively about the creative processes and the unique philosophies of the maison.The film investigates the house’s legacy by exploring notions of creativity, authorship and financial return in our neoliberal times. Interviews reveal that now iconic images and ideas of the maison came into being by coincidence and intuition and that the house was run based on strong gut feelings and a deep commitment to taking risks. As co-founder Meirens states: “When you want to please others and everyone, you will get nowhere. I think you have to diversify yourself from the others. In the long run it will give you the freedom not to answer to the system.”
The documentary reveals insights from the house’s groundbreaking trail, among which the story behind the white label tag and the four stitches, the most brilliant subversion of the idea of status in designer fashion to this day or the infamous 1997 show where the collection was unveiled in three different locations around Paris with models in wigs ferried from place to place on a rented bus accompanied by a Belgian brass band.
Mujo
A Fashion Film Lexicon
The multimedia exhibition is an attempt at identifying the essence of a fashion film, the features that compose the core of this recently born genre. Exploring the tension between the artistic and the commercial, fashion films sit at the junction of video-art, short film and commercial, oscillating on this axis. Since it’s precisely that tension that creates an endless realm of creative possibilities, we feel that fixed categorization would be counterproductive and should be avoided. Starting from this premise, the exhibition investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion by presenting a great variety of fashion films ranging from shorts with a well defined narrative to experimental videos that rely heavily on special effects and the abstraction of the image.
