Exhibition

A Fashion Film Lexicon

Fashion Brand: no brand

Apr 11th – Apr 14th, 11.00 – 19.00

Teatrul Odeon, Calea Victoriei 40-42

The multimedia exhibition is an attempt at identifying the essence of a fashion film, the features that compose the core of this recently born genre. Exploring the tension between the artistic and the commercial, fashion films  sit at the junction of video-art, short film and commercial, oscillating on this axis. Since it’s precisely that tension that creates an endless realm of creative possibilities, we feel that fixed categorization would be counterproductive and should be avoided. Starting from this premise, the exhibition investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion by presenting a great variety of fashion films ranging from shorts with a well defined narrative to experimental videos that rely heavily on special effects and the abstraction of the image.

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Three Women Arrive

Director / Marie Schuller

Fashion Brand / multiple brands

Country / United Kingdom

Runtime / 9' 37"

This Must Be The Only Fantasy

Director / Todd Cole

Fashion Brand / Rodarte

Country / USA

Runtime / 13"

Ebonics

Director / Luke Clayton Thompson

Fashion Brand / Grace Wales Bonner

Country / USA

Runtime /

Westwood

Director / Marie Schuller

Fashion Brand / Vivienne Westwood

Country / United Kingdom

Runtime /

Olympia Le-Tan | Sentimental Dream

Director / Norbert Schoerner

Fashion Brand / Olympia Le-Tan

Country / Japan, United Kingtom

Runtime /

Aliens Eat Chinese

Director / Cristiano Pedrocco

Fashion Brand / no brand

Country / Italy

Runtime / 1 m 47 s

Dog Days

Director / Femke Huurdeman

Fashion Brand / Missoni

Country / Italy

Runtime / 2 m 39 s

Insula

Director / Jon Jacobsen

Fashion Brand / no brand

Country / Chile

Runtime / 2 m 35

How to be a Mermaid

Director / Nur Casadevall

Fashion Brand / multiple brands

Country / Spain

Runtime / 1 m

Etro Roots

Director / Pietro Coppo

Fashion Brand / Etro

Country / Italy

Runtime / 1m 33 s

Becco di Rame

Director / Melany

Fashion Brand / multiple brands

Country / Italy

Runtime / 4 min 44 s

The Greatest Luxury

Director / Kathryn Ferguson

Fashion Brand / Selfridges

Country / United Kingdom

Runtime / 4 m 30 s

Outre

Director / Anafelle Liu

Fashion Brand / no brand

Country / United Kingdom

Runtime / 2 m 5 s

Asymptote

Director / Adam Csoka Keller

Fashion Brand / no brand

Country / Slovakia

Runtime / 1 m 50 s

Sound and Vision

Director / CANADA

Fashion Brand / no brand

Country / Spain

Runtime / 7 m 23 s

A Guide to Indulgence

Director / Nadia Lee Cohen

Fashion Brand / no brand

Country / USA

Runtime / 3 m 24 s

Detour

Director / Anna Radchenko

Fashion Brand / no brand

Country / United Kingdom

Runtime / 3 m 18 s

iii

Director / Femke Huurdeman

Fashion Brand / multiple brands

Country / Netherlands

Runtime / 3' 33"

Miu Miu Twist

Director / CANADA

Fashion Brand / Miu Miu

Country / United Kingdom

Runtime / 2 m 6 s