WHAT IS A
FASHION FILM?

​In the context of the digital revolution and the skyrocketing consumption of online video content, established fashion houses struggle to rethink their strategies to make their brands fit for the future.The aesthetic possibilities of this new media environment have led designers and image makers to experiment with a great variety of content setting the fashion film at the junction of short art film, video-art and advertising.

Winners

As a result of the digital revolution, fashion films have become increasingly popular on online platforms, be they magazines or specialized channels, which transformed how fashion is mediated. The aesthetic possibilities of this new type of media phenomenon have led many designers to experiment with many types of content, which oscillate between branded content, arthouse shorts and video-art. This new democratic tool of communicating a brand’s ethos, makes the fashion moving image accessible to a global audience and it’s generating new consumption behaviours and contributing to the development of a fashion-literate public.

Transformable Wardrobe

Director / Marie Sloth Rousing & Mathias Kruse Jargensen

Fashion Brand / Marie Sloth Rousing

Country / Denmark

Year / 2019

Runtime / 4' 14"

Things Must Separate in Order to Appear

Director / Georgia Tribuiani

Fashion Brand / multiple brands

Country / USA

Year / 2019

Runtime / 2'

Debandada

Director / Andrada Morutan

Fashion Brand / Andrada Morutan

Country / Romania

Year / 2019

Runtime / 3' 17"

Void

Director / Matthijs Vuijk

Fashion Brand / Maarten van Mulken

Country / Netherlands

Year / 2018

Runtime / 1' 29"

Transformable Wardrobe

Director / Marie Sloth Rousing & Mathias Kruse Jargensen

Fashion Brand / Marie Sloth Rousing

Country / Denmark

Year / 2019

Runtime / 4' 14"

To Those All Men

Director / Maria Sosa Betancor

Fashion Brand / Paloma Wool

Country / Spain

Year / 2019

Runtime / 1' 30"

This is Marta

Director / Gabriel Juduc

Fashion Brand / no brand

Country / Romania

Year / 2019

Runtime / 4' 14"

Things Must Separate in Order to Appear

Director / Georgia Tribuiani

Fashion Brand / multiple brands

Country / USA

Year / 2019

Runtime / 2'

The Last Day of a Lovely Girl

Director / Eunbi Jung

Fashion Brand / Mgmg studio

Country / Korea

Year / 2018

Runtime / 2' 11"

The Eternal Summertime

Director / KEEF PALAS

Fashion Brand / MIQUEL DIAZ PONT

Country / Spain

Year / 2019

Runtime / 5'

The Endless Road

Director / Georgia Tribuiani

Fashion Brand / Hermes

Country / Italy

Year / 2018

Runtime / 1'

The Girl Who Joined The Thunders

Director / Ramona Aristide

Fashion Brand / Isabelle Vijiac

Country / Romania

Year / 2019

Runtime / 2' 10"

TEX & THE CITY LIGHTS Fall Edition

Director / Andrei Mandru

Fashion Brand / Tex by Carrefour

Country / Romania

Year / 2018

Runtime / 1'

Stieglitz AW18

Director / Nick Harmsen

Fashion Brand / Stieglitz

Country / Netherlands

Year / 2019

Runtime / 55"

SELF-MADE//

Director / Silvia Niculae

Fashion Brand / Silvia & Theodor Niculae

Country / Romania

Year / 2019

Runtime / 1' 7"

Scratching the Dynamite

Director / Costas Ivanov

Fashion Brand / Bianca Popp Clothing | Marco Dal Maso Jewelry

Country / Romania

Year / 2019

Runtime / 4' 9"

Rule of Three / foundation

Director / Andrei Lazar

Fashion Brand / Rule of Three

Country / Romania

Year / 2018

Runtime / 1' 57"

Rudaba

Director / Pernille Kirkeby

Fashion Brand / Pernille Kirkeby

Country / Denmark

Year / 2019

Runtime / 1' 24"

REC

Director / Nick Thompson

Fashion Brand / Fendi

Country / United Kingdom

Year / 2018

Runtime / 1' 5"

Peu de Chagrin

Director / Baloji

Fashion Brand / no brand

Country / Belgium, Congo

Year / 2018

Runtime / 9' 50"

Ornamental

Director / MATHIAS BROCHORST

Fashion Brand / MATHIAS BROCHORST

Country / Denmark

Year / 2019

Runtime / 2' 43"

Olympia

Director / Giulia Achenza

Fashion Brand / multiple brands

Country / Italy

Year / 2018

Runtime / 16'

NO CONCEPT

Director / OLAYA GARCIA & DENISE SUÃREZ

Fashion Brand / NO CONCEPT

Country / Spain

Year / 2019

Runtime / 2' 19"

Montana

Director / Stella Scott

Fashion Brand / Montana

Country / United Kingdom

Year / 2018

Runtime / 4' 38"

Mingled

Director / Denisse Conn Tubacu

Fashion Brand / Eclectico

Country / Romania

Year / 2019

Runtime / 4' 30"

Mesh

Director / Lena Kirschberger

Fashion Brand / Lena Kirschberger

Country / Germany

Year / 2018

Runtime / 3' 22"

Matches / 5 Carlos Place

Director / Alexandra Green

Fashion Brand / Matches Fashion

Country / United Kingdom

Year / 2019

Runtime / 1' 5"

Lettre au pere

Director / Agara

Fashion Brand / Rain

Country / France

Year / 2018

Runtime / 1' 58"

Join The Band

Director / Joe Nankin

Fashion Brand / Band of Outsiders

Country / United Kingdom

Year / 2019

Runtime / 5' 10"

Inshade SS19 False Statement

Director / Alexey Nikishin

Fashion Brand / Inshade

Country / Russia

Year / 2018

Runtime / 52"

In the Shadow of Young Boys in Flower

Director / Nima Nabili Rad

Fashion Brand / Tom Rebl, Lotto & Off-White

Country / Australia

Year / 2018

Runtime / 5' 30"

I am

Director / Jacob Maller

Fashion Brand / Julie Thornberg

Country / Denmark

Year / 2019

Runtime / 2' 43"

I AM

Director / Adam Munnings

Fashion Brand / multiple brands

Country / Australia

Year / 2018

Runtime / 7' 14"

How to Build Your Human

Director / Jasmine De Silva

Fashion Brand / no brand

Country / United Kingdom

Year / 2018

Runtime / 3' 9"

How the Beast got Hyped

Director / Elvin Jay Macanlalay, Bryan Benn Marticio and Mars Sanchez

Fashion Brand / no brand

Country / Philippines

Year / 2018

Runtime / 5' 2"

Europa II

Director / Imanol Ruiz de Lara Oscar

Fashion Brand / Vogue

Country / United Kingdom

Year / 2018

Runtime / 7' 32"

Entrance - 10 Years Of Fashion Drama

Director / Germain Kanda

Fashion Brand / Entrance

Country / Romania

Year / 2019

Runtime / 1'

EMBRACE WEIRDNESS

Director / Freja Saxgren

Fashion Brand / PUUE

Country / Denmark

Year / 2019

Runtime / 2' 23"

DIS // STRAINED

Director / Iris Otten

Fashion Brand / Iris Otten

Country / Netherlands

Year / 2019

Runtime / 4' 45"

Delroy Edwaards

Director / Joe Nankin

Fashion Brand / Converse/Undefeated

Country / USA

Year / 2019

Runtime / 3' 30"

Debandada

Director / Andrada Morutan

Fashion Brand / Andrada Morutan

Country / Romania

Year / 2019

Runtime / 3' 17"

CNMI – Woolmark

Director / Matteo Grimaldi

Fashion Brand / Woolmark

Country / United Kingdom

Year / 2018

Runtime / 1' 18"

Copycat

Director / Yo Vo

Fashion Brand / All U Are

Country / UK/Bulgaria

Year / 2018

Runtime / 4' 3"

All I AM

Director / Gustavo Imigrante and Joao Sousa

Fashion Brand / Parfois

Country / Portugal

Year / 2018

Runtime / 2' 22"

CNMI - BE READY

Director / Giacomo Boeri & Matteo Grimaldi

Fashion Brand / Camera Nazionale della Moda Italiana

Country / Italy

Year / 2018

Runtime / 2' 10"