5th EDITION 23-26.09.2021
Taking the difference between fashion films and classic commercial as a starting point, we will discuss various forms of brand narration, ways to achieve a contamination between the protagonist’s and brand’s personality, why the apparent value of pure entertainment of a fashion film can prove to be an efficient marketing instrument or the implications, the shift from the viewer as consumer to the viewer as spectator or the use of new technologies in fashion films.
ShareSPEAKERS