WHAT IS A
FASHION FILM?

​In the context of the digital revolution and the skyrocketing consumption of online video content, established fashion houses struggle to rethink their strategies to make their brands fit for the future.The aesthetic possibilities of this new media environment have led designers and image makers to experiment with a great variety of content setting the fashion film at the junction of short art film, video-art and advertising.

Winners

As a result of the digital revolution, fashion films have become increasingly popular on online platforms, be they magazines or specialized channels, which transformed how fashion is mediated. The aesthetic possibilities of this new type of media phenomenon have led many designers to experiment with many types of content, which oscillate between branded content, arthouse shorts and video-art. This new democratic tool of communicating a brand’s ethos, makes the fashion moving image accessible to a global audience and it’s generating new consumption behaviours and contributing to the development of a fashion-literate public.

new fake top secret high fashion fast food chill vibes summer mood freaky friday music video

Director / Sebastian Codruț Neguț & Amalia Dobre

Fashion Brand / models' own

Country / Romania

Year / 2021

Runtime / 4' 33"

The Art of Value

Director / Sylvie Weber

Fashion Brand / WILLIAM FAN

Country / Germany

Year / 2021

Runtime / 8'51''

AVENIR - Renew, Reduce, Reuse

Director / Katharina Hingst

Fashion Brand / Avenir

Country / Germany

Year / 2021

Runtime / 1'4''

Stories from a Twelfth-Floor Hotel Room

Director / Zheqiang Zhang

Fashion Brand / PSEUDONYM

Country / Denmark

Year / 2020

Runtime / 3'56''

Somebody

Director / Jordan Blady

Fashion Brand / Dominika Kozáková

Country / Czech Republic

Year / 2021

Runtime / 1'24''

Diploma 2021

Director / Mîndru

Fashion Brand / Gavrila Fashion Tellers

Country / Romania

Year / 2021

Runtime / 2'8''

new fake top secret high fashion fast food chill vibes summer mood freaky friday music video

Director / Sebastian Codruț Neguț & Amalia Dobre

Fashion Brand / models' own

Country / Romania

Year / 2021

Runtime / 4' 33"

The Butterfly's Dream

Director / Eugene Leung

Fashion Brand / INJURY

Country / Australia

Year / 2021

Runtime / 3'27''

The Art of Value

Director / Sylvie Weber

Fashion Brand / WILLIAM FAN

Country / Germany

Year / 2021

Runtime / 8'51''

Hymn to nonsense

Director / Alice Fassi

Fashion Brand / Vogue

Country / Italy

Year / 2020

Runtime / 8'8''

AVENIR - Renew, Reduce, Reuse

Director / Katharina Hingst

Fashion Brand / Avenir

Country / Germany

Year / 2021

Runtime / 1'4''

Port de Bras

Director / Roman Villevoye

Fashion Brand / Chiron Floris

Country / Netherlands

Year / 2021

Runtime / 1'59''

Manner

Director / Marie Sloth Rousing

Fashion Brand /

Country / Denmark

Year / 2021

Runtime / 3'36''

Antineutral

Director / Răzvan Chirilă

Fashion Brand /

Country / Romania

Year / 2021

Runtime / 2'

Pelo Lacio

Director / Diane Russo

Fashion Brand / Love Want Magazine

Country / U.S.A.

Year / 2020

Runtime / 2'11''

The Kids Are Alright

Director / Woodyholl

Fashion Brand / Maison Suneve

Country / Germany

Year / 2021

Runtime / 1'49''

Numero 00 - Vietato non amare

Director / Daniele Quadrelli

Fashion Brand / Numero 00

Country / Italy

Year / 2020

Runtime / 1'

Împotriva vremii

Director / Collaborative creation between Valentin Teodorescu, Anastasia Grigore, Diana Păun și Sarah Mitrofan

Fashion Brand / Collaborative creation between Valentin Teodorescu, Anastasia Grigore, Diana Păun și Sarah Mitrofan

Country / Romania

Year / 2021

Runtime / 6'38''

Queer Artists (featuring HONEY DIJON, LUCIA CABRERA, GodXXX NOIRPHILES & PURRJA)

Director / Harun Güler

Fashion Brand / INDIE Magazine x Klarna

Country / Turkey

Year / 2020

Runtime / 2'59''

Heiopei

Director / Susanne Deeken

Fashion Brand /

Country / United Kingdom

Year / 2021

Runtime / 5'

Shadows Roses

Director / UMBRA

Fashion Brand /

Country / Spain

Year / 2021

Runtime / 1'22''

Vytachiv

Director / Vova Klever

Fashion Brand /

Country / Ukraine

Year / 2021

Runtime / 1'57''

HEADREST

Director / wundrkam collective

Fashion Brand / Raluca Mihai

Country / Romania

Year / 2021

Runtime / 2'2''

BRAINWASHHH

Director / Paolo Forchetti & Miriam Gili

Fashion Brand / M1992

Country / Italy

Year / 2020

Runtime / 6'11''

Veronica Now

Director / Gabriel Juduc

Fashion Brand /

Country / Romania

Year / 2021

Runtime / 2'53''

Stories from a Twelfth-Floor Hotel Room

Director / Zheqiang Zhang

Fashion Brand / PSEUDONYM

Country / Denmark

Year / 2020

Runtime / 3'56''

NEO-KITSCH

Director / Mihnea Toma

Fashion Brand / Flaviana Isachi, Moriii, Ioana Adam, Raluca Mihai, Ioana Șerban & Vergine Santa Frida

Country / Romania

Year / 2021

Runtime / 1'56''

Prelude

Director / Zion Lacroix

Fashion Brand / Vìen

Country / Italy

Year / 2021

Runtime / 5'21''

My Finest Lingerie

Director / Madi Serban

Fashion Brand / Diana Matilda Crisan

Country / Romania

Year / 2021

Runtime / 2'39''

Haunted by Love

Director / Imanol Ruiz de Lara

Fashion Brand / Vogue

Country / Spain

Year / 2021

Runtime / 3'41''

Mantis

Director / Albert Grabuleda

Fashion Brand / Lool Eyewear, Pablo Erroz, Andrés Zurru, Nagore Vitalle, Adolfo Tari

Country / Spain

Year / 2021

Runtime / 7'

Lost Time

Director / Anna Radchenko

Fashion Brand / Harris Reed

Country / UK

Year / 2021

Runtime / 3'10''

Mijo

Director / Mazdey Snob

Fashion Brand / Manov, Colectivo creativo, Julio Jordan Mexico, De Barrio, Paloma Lira

Country / Mexico

Year / 2021

Runtime / 5'