Apr 11th – Apr 14th, 11.00 – 19.00
Teatrul Odeon, Calea Victoriei 40-42
The multimedia exhibition is an attempt at identifying the essence of a fashion film, the features that compose the core of this recently born genre. Exploring the tension between the artistic and the commercial, fashion films sit at the junction of video-art, short film and commercial, oscillating on this axis. Since it’s precisely that tension that creates an endless realm of creative possibilities, we feel that fixed categorization would be counterproductive and should be avoided. Starting from this premise, the exhibition investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion by presenting a great variety of fashion films ranging from shorts with a well defined narrative to experimental videos that rely heavily on special effects and the abstraction of the image.