WHAT IS A
FASHION FILM?

​In the context of the digital revolution and the skyrocketing consumption of online video content, established fashion houses struggle to rethink their strategies to make their brands fit for the future.The aesthetic possibilities of this new media environment have led designers and image makers to experiment with a great variety of content setting the fashion film at the junction of short art film, video-art and advertising.

Winners

As a result of the digital revolution, fashion films have become increasingly popular on online platforms, be they magazines or specialized channels, which transformed how fashion is mediated. The aesthetic possibilities of this new type of media phenomenon have led many designers to experiment with many types of content, which oscillate between branded content, arthouse shorts and video-art. This new democratic tool of communicating a brand’s ethos, makes the fashion moving image accessible to a global audience and it’s generating new consumption behaviours and contributing to the development of a fashion-literate public.

MØDET - The act of uniting two or more things

Director / Marie Sloth Rousing, Elvira Von Wieding Lidin

Fashion Brand / Marie Sloth Rousing

Country / Denmark

Year / 2020

Runtime / 4' 7"

XXX by Lucian Varvaroi

Director / Raya al Souliman

Fashion Brand / Lucian Varvaroi

Country / Romania

Year / 2019

Runtime / 4' 49"

Peculiar

Director / Raluca Margescu

Fashion Brand / multiple brands

Country / Romania

Year / 2020

Runtime / 1' 30"

Ninetofive

Director / Carla Parmo

Fashion Brand / Uriel Mena

Country / Spain

Year / 2019

Runtime / 5' 22"

Stieglitz Colorado

Director / Victor Griffioen

Fashion Brand / Stieglitz

Country / Netherlands

Year / 2020

Runtime / 2' 51"

MØDET - The act of uniting two or more things

Director / Marie Sloth Rousing, Elvira Von Wieding Lidin

Fashion Brand / Marie Sloth Rousing

Country / Denmark

Year / 2020

Runtime / 4' 7"

VOID

Director / Roman Villevoye

Fashion Brand / Maarten van Mulken

Country / Netherlands

Year / 2019

Runtime / 5' 17"

Gaetana

Director / Arnaud Giacomini

Fashion Brand / no brand

Country / France

Year / 2020

Runtime / 9' 24"

The Royal Danish Ballet

Director / Laurent Amiel

Fashion Brand / multiple brands

Country / Denmark

Year / 2020

Runtime / 1' 16"

The Fool

Director / Andrada Morutan, Sebastian Văcăriuc

Fashion Brand / Andrada Morutan

Country / Romania

Year / 2020

Runtime / 4' 33"

Summer Postcards From Home

Director / Simone Lorusso

Fashion Brand / no brand

Country / Italy

Year / 2020

Runtime / 1'

A dreamlike visualization of another future

Director / Kristian van Kuijk

Fashion Brand / I.SIMONS

Country / Netherlands

Year / 2020

Runtime / 1' 20"

Yes she I.S. (series)

Director / Adrian Oancea

Fashion Brand / Irina Schrotter

Country / Romania

Year / 2019

Runtime / 60"

After Hours

Director / André Martins & Tiago Lemos

Fashion Brand / Lion of Porches

Country / Portugal

Year / 2020

Runtime / 48"

XXX by Lucian Varvaroi

Director / Raya al Souliman

Fashion Brand / Lucian Varvaroi

Country / Romania

Year / 2019

Runtime / 4' 49"

In an Hour Darkly

Director / Jordan Hemingway

Fashion Brand / Love Magazine

Country / United Kingdom

Year / 2020

Runtime / 1' 10"

Destroy.Discard. Consume.Repeat

Director / Dorin Marcu

Fashion Brand / Chic Utility

Country / Romania

Year / 2020

Runtime / 1' 16"

Lune at Midnight

Director / Jennifer Pircalabescu

Fashion Brand / LU:NE

Country / Romania

Year / 2020

Runtime / 1' 7"

Ernst & Lu

Director / Denisse Conn Tubacu

Fashion Brand / no brand

Country / Romania

Year / 2020

Runtime / 1' 40"

The End of the Social Distancing

Director / Victor Claramunt

Fashion Brand / multiple brands

Country / Spain

Year / 2020

Runtime / 1' 24"

Chernobyl

Director / Madalina Gaceanu

Fashion Brand / Corina Cigodaru

Country / Romania

Year / 2019

Runtime / 1' 6"

Relocated Garments

Director / Andreea Badea

Fashion Brand / Pucet

Country / Romania

Year / 2020

Runtime / 2' 36"

Where do my clothes end up?

Director / Liter Zsófi

Fashion Brand / BORBALA

Country / Hungary

Year / 2019

Runtime / 1' 10"

Programmed_Society

Director / Esra Copur & Wesley Mulder

Fashion Brand / Esra Copur

Country / Netherlands

Year / 2019

Runtime / 2' 31"

Ophelia

Director / Hadi Moussally

Fashion Brand / Yumi Katsura

Country / France

Year / 2020

Runtime / 5' 50"

Nouvelle Vague

Director / Omar Perineau

Fashion Brand / DA/DA Diane Ducasse

Country / France

Year / 2019

Runtime / 7' 15"

Transcendence

Director / Ramona Aristide

Fashion Brand / Seen Users, Luwa, Teilor

Country / Romania

Year / 2020

Runtime / 42"

Diploma 2019

Director / Mîndru

Fashion Brand / Diploma

Country / Romania

Year / 2019

Runtime / 1' 15"

Searching for a New Face - Androginy

Director / Stela Pelin

Fashion Brand / Mandarina Models

Country / Romania

Year / 2019

Runtime / 27"

Lucruri Simple

Director / Alma Buhagiar

Fashion Brand / Murmur

Country / Romania

Year / 2020

Runtime / 8' 51"

Divine Timing

Director / Iulia Constantin

Fashion Brand / CIRCUSPHERE, NEUNE, ALIANE

Country / Romania

Year / 2020

Runtime / 3' 17"

Emeric on Masculinity

Director / Anna Urik

Fashion Brand / Kyle Ho

Country / United Kingdom

Year / 2020

Runtime / 2' 52"

The Mountains

Director / Irina Alexiu

Fashion Brand / Schön! Magazine

Country / United Kingdom, Romania

Year / 2020

Runtime / 2' 48"

Balztanz

Director / Matt Lambert

Fashion Brand / Gucci x Ssense

Country / Germany

Year / 2019

Runtime / 2' 23"

Untitled

Director / Laurent Amiel

Fashion Brand / Marine Serre

Country / France

Year / 2019

Runtime / 2' 5"

Made in Romania - Seen Users (series)

Director / Raya al Souliman

Fashion Brand / Seen Users

Country / Romania

Year / 2019

Runtime / 5' 37s

Ader Error ‘Vaders’

Director / Agathe Riedinger

Fashion Brand / Ader Error

Country / France

Year / 2020

Runtime / 3' 13"

Alma

Director / AGARA

Fashion Brand / Fucking Young!

Country / France

Year / 2020

Runtime / 1' 54"

Offset

Director / Arice

Fashion Brand / Offset Dublin

Country / Italy

Year / 2019

Runtime / 2' 39"

Hotel MFW

Director / The Blink Fish

Fashion Brand / multiple brands

Country / Italy

Year / 2019

Runtime / 1' 21"

Welcome to Milan

Director / Giacomo Boeri, Matteo Grimaldi

Fashion Brand / multiple brands

Country / Italy

Year / 2019

Runtime / 1' 26"

Peculiar

Director / Raluca Margescu

Fashion Brand / multiple brands

Country / Romania

Year / 2020

Runtime / 1' 30"

Tramvaiul 41 | TEX & The City Lights Fall 2019

Director / Irina Alexiu

Fashion Brand / Tex by Carrefour

Country / Romania

Year / 2019

Runtime / 1' 4"