BUCHAREST FASHION FILM FESTIVAL
Bucharest Fashion Film Festival, the first festival in Romania at the intersection of fashion, film and branding aims to become a discussion forum on the relationship between fashion and film by means of screenings, debates and special events. Combining the best in contemporary fashion films with a selection of documentaries and cult films, the festival offers a variety of perspectives on the fashion industry, addressing issues such as diversity and sustainability in the fashion system, the role of clothing pieces in a museum collection, cultural appropriation or the status of the designer and model through the decades
WHAT IS A FASHION FILM?
A fashion film is a short film which aims to present a brand’s collection, but can often involve many designers as well and which gravitates around fashion, either as a central character or as a background feature. This recently crystallized genre has known a rapid ascent, powered by the development and the growing popularity of video platforms and has the potential of generating a new consumption pattern, which focuses on concept by means of cinematographic tools. It often sits at the crossroads of advertising and arthouse films, redefining the relationship between form and function.