Festival

Bucharest Fashion Film Festival
Bucharest Fashion Film Festival, the first festival in Romania at the intersection of fashion, film and branding aims to become a discussion forum on the relationship between fashion and film by means of screenings, debates and special events. Combining the best in contemporary fashion films with a selection of documentaries and cult films, the festival offers a variety of perspectives on the fashion industry, addressing issues such as diversity and sustainability in the fashion system, the role of clothing pieces in a museum collection, cultural appropriation or the status of the designer and model through the decades
What is a fashion film?
A fashion film is a short film which aims to present a brand’s collection, but can often involve many designers as well and which gravitates around fashion, either as a central character or as a background feature. This recently crystallized genre has known a rapid ascent, powered by the development and the growing popularity of video platforms and has the potential of generating a new consumption pattern, which focuses on concept by means of cinematographic tools. It often sits at the crossroads of advertising and arthouse films, redefining the relationship between form and function.

Films

by Andrew Rossi

Friday, May 12, 8 PM, Cinema Eforie

A look behind the scenes of two of the top cultural events in New York, the film follows the e creation of “China: Through The Looking Glass,” the most attended fashion exhibition in the history of The Costume Institute at The Metropolitan Museum of Art, and the 2015 Met Gala, the star-studded fundraiser that celebrates the opening of the exhibition. The First Monday in May also reignites the debate over whether fashion can and should be viewed as art. Rossi speaks with renowned creators including filmmakers Wong Kar-Wai, Artistic Director of the exhibition, and Baz Luhrmann, as well preeminent fashion designers Karl Lagerfeld, Jean Paul Gaultier, Guo Pei and John Galliano. Thomas P. Campbell, Director of The Metropolitan Museum of Art, and Former Curator in Charge of The Costume Institute Harold Koda offer unexpected insights on the relationship between art, craft and commerce.

Saturday, May 13, 4 PM, Cinema Eforie

Bucharest Fashion Film Festival presents two series of shorts created for brands in the avangurs pf the international fashion scene, consisting of a mix of experimental and narrative fashion films, directed by wellknown arthouse directors, as well as young directors, awarded at international festivals such as Milano, Berlin and Miami.

by Chloe Ruthven

Saturday, May 13, 6 PM, Cinema Eforie

In 2008 the Indian Government launched an initiative to train 500 million of the rural poor to work in its growing industrial sector. Chloe Ruthven’s thought-provoking film tells the story of two village girls, Bhanu and Bhuntu, whose induction into the working world is overseen by Orlanda, Ruthven’s sister. Orlanda works with a company that places girls into textiles factories to produce clothes for corporate giants such as Gap. As Bhanu and Bhuntu travel to the city to take their places as part of India’s business-friendly future, the reality of life on the factory floor forces all three of them to face questions of social justice, family loyalty and the role of corporate responsibility.

Sunday, May 14, 6 PM, Cinema Eforie

Bucharest Fashion Film Festival presents two series of shorts created for brands in the avangurs pf the international fashion scene, consisting of a mix of experimental and narrative fashion films, directed by wellknown arthouse directors, as well as young directors, awarded at international festivals such as Milano, Berlin and Miami.

by William Klein

Saturday, May 13, 8 PM, Cinema Eforie

In the series of cult films with of fashion lineage, William Klein sketches a portrait both glamorous and grotesque, always humorous and compassionate, of an american in Paris, Polly Maggoo, a top model Alice in Wonderland who becomes the object of media frenzy and the fragmentary fantasy of a prince.

by Rainer Werner Fassbinder

Sunday, May 14, 8 PM, Cinema Eforie

Within the section dedicated to cult films, this year we are bringing forward Petra von Kant’s luxurious universe. Rainer Werner Fassbinder, self entitled a romantic anarchist, creates a metaphor of claustrophobia, concentrating on the hermetic relationship between an eccentric haute couture designer and a young ingenue dreaming to be a model. Enjoying a breathtaking cinematography and an entirely female cast, the film attracts the viewer in a textured universe of luxury and despair.

Contact

Call us:
+40 730 622 048
+40 744 677 039
Say Hello
ioana@bucharestfashionfilm.ro
madalina@bucharestfashionfilm.ro
Locations
cinema eforie & the institute